Scott Rumsey
Marketing Communications Manager
Google to move to GA4 – protect your data today
Google has announced that from July 1 2023, Universal Google Analytics (GA) will be discontinued and GA4 will become the only version of Google Analytics.
That’s the way the cookie crumbles - the end of third-party cookies...
With the latest announcement from Google relating to third-party cookies and data collection and management, many are concerned about the impact it could have on their marketing activity.
Digital agility and incremental gains – the future of optimisation
In order to get the most from a digital strategy you need to choose an agency with experience in building websites, leveraging tools and crafting bespoke strategies. This post looks at DXPs and the gains you can make to support the composition, management, delivery and optimisation of contextualised digital experiences.
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