Tracey Greer

Head of Marketing

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WEBINAR: Episode 16 - #WhatIf...trust in your brand had to be earned?

WEBINAR: Episode 16 - #WhatIf...trust in your brand had to be earned?

Ultimately trust is created with customers by delivering on promises consistently and building a relationship over time. In this episode, we explore this with our guest, experienced CMO, Vanessa Ashworth.

WEBINAR: Episode 15 - #WhatIf...your customers only had to click once to find what they’re looking for?

WEBINAR: Episode 15 - #WhatIf...your customers only had to click once to find what they’re looking for?

What if your customers only had to click once to find exactly what they were looking for? What if you could optimise and shorten their customer journeys so that they got to where they needed to be straight away. What if you knew what content was most impactful, and only featured that in your digital channels?

Do you dare to experiment?

Do you dare to experiment?

What if we told you that those businesses who use experimentation to improve their customer experience, increase their revenues on average by 9%?

WEBINAR: Episode 10 - #WhatIf...you’re lost on a digital journey without a destination?

WEBINAR: Episode 10 - #WhatIf...you’re lost on a digital journey without a destination?

Join our latest #Whatif webinar, where we explore what happens without a digital roadmap, with Catherine Rigby, Head of Strategy.

Overcoming the overwhelm of personalisation practices

Overcoming the overwhelm of personalisation practices

Personalisation has long been seen as the holy grail of any marketer’s toolkit. Get it right, and you’ll deliver highly targeted and relevant messaging to your customers and prospects, which will drive engagement and conversions.

WEBINAR: Episode 8 - #WhatIf...your website couldn't cope with customer demand in a major incident?

WEBINAR: Episode 8 - #WhatIf...your website couldn't cope with customer demand in a major incident?

In episode 8 of our #Whatif series, we explore the perils of your website not scaling to meet unexpected spikes in customer demand. Join us as we chat with Simon Green, CTO at cloud consultancy Wirehive.

WEBINAR: Episode 7 - #WhatIf...your current marketing efforts will never deliver effective personalisation?

WEBINAR: Episode 7 - #WhatIf...your current marketing efforts will never deliver effective personalisation?

In episode 7, we explore the challenge and huge opportunity of personalisation, chatting with Mando’s Experience Director, Jonathan Seal. Personalisation has long been seen as the holy grail of any marketer’s toolkit. Get it right, and you’ll deliver highly targeted and relevant messaging to your customers and prospects, which will drive engagement and conversions. However, most organisations don’t come anywhere close to getting this right.

How can digital help companies to better serve customers through the impending recession, debt and mental health crisis

How can digital help companies to better serve customers through the impending recession, debt and mental health crisis

In the third episode of our #WhatIf webinar series, we chatted with guests: Jake Mills, Chasing the Stigma and Dr. Elizabeth Blakelock, Citizens Advice.

Helping our clients to better support their customers in a time of crisis

Helping our clients to better support their customers in a time of crisis

Helping our clients to better support their customers in a time of crisis

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