Optimizely Tops Gartner Magic Quadrant 2025: What It Means for Your Business

Gartner, the prestigious research and advisory firm, has recognized Optimizely as the top leader in the 2025 Magic Quadrant for Digital Experience Platforms. 

In securing the top spot, Optimizely has overtaken Adobe as the leading Digital Experience Platform (DXP) for the first time in five years.  

Why has Optimizely been named DXP leader?

Organisations are rethinking how they engage with their audiences, and this signals a growing demand for more adaptable, user-focused digital platforms. 

The Optimizely One ecosystem has responded to this demand, giving businesses the tools and insights they need to create, collaborate and engage.  

A New Era for Digital Experience

Adobe’s dominance in the DXP space is giving way to a more dynamic competition. Optimizely’s rise reflects an industry-wide move toward smarter, more intuitive digital experiences. The Optimizely One ecosystem uses AI-driven personalisation, seamless content management, and rapid experimentation to help organisations stay ahead of evolving customer expectations. 

How Optimizely can benefit your industry 

Financial Services: build trust through personalisation 

Trust and reliability are at the heart of financial services, particularly when managing long-term investments and customer confidence. Digital platforms must provide secure, personalised experiences that enhance engagement and simplify interactions. Optimizely enables financial institutions to enhance user journeys, provide real-time insights, and optimise customer communication - helping organisations stay ahead in an increasingly digital-first world. 

Manufacturing: driving digital competitiveness

In manufacturing, digital transformation isn’t optional - it’s the foundation for competitiveness. Optimizely empowers manufacturers to create dynamic, engaging online experiences that streamline content management and enhance customer journeys. As supply chains shift and digital engagement grows, a data-driven platform becomes essential. 

Utilities: enhancing self-service & efficiency 

Utility companies are facing growing regulatory pressures and evolving customer expectations. Self-service portals, real-time insights, and seamless support are now necessities, not luxuries. Optimizely’s AI-driven automation and personalisation help utilities provide tailored digital experiences, enhance efficiency, and build stronger customer relationships.

How we helped SSEN power 4.1 million UK homes through digital services 

Membership Organisations: creating value-led interactions

Membership organisations thrive on engagement and retention. Optimizely’s ability to personalise content and optimise user journeys ensures that members find value in their interactions - whether accessing exclusive resources or managing their subscriptions. AI-powered insights help organisations refine their strategies, ensuring relevance and ongoing engagement. 

Charities: creating impactful digital journeys

Charities need to craft compelling digital narratives while driving engagement and conversions. Optimizely’s combination of content management, commerce, and AI-driven optimisation helps to simplify donation processes, and create immersive experiences that resonate with audiences. 

The Bigger Picture 

Optimizely’s leadership highlights how businesses are prioritising agility, personalisation, and measurable outcomes in their digital strategies. Organisations across sectors are seeking platforms that provide flexibility and meaningful customer interactions. 

If you’re looking to enhance customer engagement, streamline operations, and deliver impactful digital experiences, now is the time to explore how Optimizely can support your goals. 

At Mando Group, we specialise in helping businesses navigate these shifts with confidence.

As an Optimizely Platinum Partner, we bring proven expertise to help organisations maximise the platform’s potential.