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As I See It: Who tests the code the AI wrote?
There's a giddy pleasure in watching code appear faster than you can type it. A developer describes what they ...
Oct 22, 2026, 9:28:34 AM
AI and Experimentation: Where Is It Actually Making a Difference?
AI has become one of the biggest areas of experimentation within experimentation itself. Teams are trying to ...
Oct 21, 2026, 11:29:47 AM
Kyle Newsam
Opticon 2026 and the Optimizely OMVP Summit: agentic futures, upgrade paths and growth
Opticon London took over the Barbican on 13 October. The day before, the Optimizely MVP (OMVP) summit gave a ...
Oct 16, 2026, 10:00:41 AM
Upgrading to CMS 13? Why it's the right moment to think about your data
Personalisation is only as good as the data behind it. Many of the organisations we work with are on the same ...
Oct 7, 2026, 10:17:43 AM
Five AI teammates for marketing, and where to put them to work first
Imagine five new specialists joining your marketing team tomorrow morning. Each one already understands your ...
Oct 5, 2026, 4:00:08 PM
Optimizely's Agent Platform: what it is, and how to get value from it
As an Optimizely Platinum Partner and Agent Platform specialist, we hear these questions a lot: what does ...
Oct 2, 2026, 11:16:43 AM
Where to put your AI search budget now
Nearly seven in ten UK Google searches now end without anyone clicking through to a website. Similarweb's ...
Sep 29, 2026, 1:23:29 PM
The hidden cost of a disconnected CMS and CMP
Planning content in one system and publishing it in another means you spend more time moving content between ...
Sep 28, 2026, 1:58:01 PM