News & Insights

View our latest blogs, podcasts, and interviews with industry experts.
Sep 24, 2026, 3:23:31 PM by Stephen Gillespie

Optimizely SaaS or PaaS? The question is what has to run inside the CMS

Optimizely CMS 13 (PaaS) became generally available in March 2026 - two years after the launch of the SaaS ...

Optimizely SaaS or PaaS? The question is what has to run inside the CMS

Optimizely CMS 13 (PaaS) became generally available in March 2026 - two years after the launch of the SaaS ...
Sep 24, 2026, 3:23:31 PM
Stephen Gillespie Stephen Gillespie

Lessons from designing an agent workflow in Optimizely

Spoiler: Agents are the least of your problems Recently I created a proof of concept document translation ...
Sep 18, 2026, 1:00:27 PM
Jon Seal Jon Seal

As I See It: A human in the loop-the-loop

Whatever the value of AI, the hype has spared few professions. There is a new kid on the block - on every ...
Sep 9, 2026, 2:41:11 PM
Simon Royall Simon Royall

What is agentic marketing?

Optimizely used Opticon NYC to show what separates an agent from the AI tools that came before it. On stage, ...
Sep 8, 2026, 11:38:04 AM
Pam McGee Pam McGee

Four things digital leaders are telling me

Ask a digital leader what’s broken in their organisation and a large percentage will mention the tech stack. ...
Sep 3, 2026, 12:20:25 PM
Ian Finch Ian Finch

GEO Explained: What It Means for Digital Teams

OpenAI confirmed in August 2026 that ChatGPT has passed one billion weekly active users. Add Google's AI ...
Aug 18, 2026, 9:37:40 AM
Gorav Bassi Gorav Bassi

Why Digital Investment Cases Stall at Board Level

(And how to get yours approved!) You already know where you're losing value. Conversion on your key journeys ...
Aug 11, 2026, 2:38:12 PM
Gorav Bassi Gorav Bassi

We’re Sponsoring Opticon 2026

We're proud to be sponsoring Opticon London 2026, Optimizely's flagship UK event, taking place on 13 October ...
Jul 22, 2026, 3:02:07 PM
Pam McGee Pam McGee

What Is a Digital Optimisation Programme, and How Do You Build One?

The most attention a digital solution gets is often at the point of launch - but that's likely the least ...
Jul 21, 2026, 1:55:39 PM
Jon Seal Jon Seal