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Jun 30, 2026 12:02:17 PM by Gorav Bassi
Where digital investment in utilities and energy loses its return
Energy, utilities and telecoms organisations have invested heavily in digital over the past decade. Customer ...
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Opal Unpacked: What Optimizely’s AI means for marketers
It would be stating the obvious to say there's an ever-growing clamour around AI. But is the AI bubble ...
Mar 10, 2026 3:27:10 PM
Why your digital results are plateauing - and what to do about it
For the last decade, the default answer to digital frustration has been “we need a transformation.” But ...
Feb 9, 2026 1:57:24 PM
From Campaigns to Continuous: How Optimizely Opal empowers always-on optimisation
An evolution in campaign execution. There may be nostalgia, but there's no love lost for the traditional big ...
Feb 5, 2026 1:20:16 PM
How to Measure and Improve Content Performance Using the Right Tools
In 2026, businesses that succeed in digital marketing aren’t just producing more content. They’re getting ...
Feb 3, 2026 2:27:16 PM
Proving ROI from your digital platform investment
Why ROI conversations are now business‑critical. Content creation can be slow. But this is no reflection on ...
Feb 2, 2026 10:32:07 AM
Why Content Takes Longer Than It Should
What your content funnel is really costing you. Content creation can be slow. But this is no reflection on ...
Jan 28, 2026 2:14:02 PM
Digital Asset Management: Why DAM Matters for Content Speed and Scale
Images, videos, documents and brand assets sit behind almost every piece of content you publish. When those ...
Jan 27, 2026 12:23:38 PM
The reality of personalisation: why most programmes underperform
Personalisation isn’t a feature. It’s a discipline. Enterprise platforms offer to deliver “highly ...
Dec 24, 2025 9:14:59 AM