May 15, 2026 9:52:19 AM by Gorav Bassi
The Only 5 Metrics That Matter Before You Run Another Experiment
More data won't necessarily optimise your experimentation. In many cases, more data makes it slower. When ...
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The strategic case for incremental Digital Transformation
Digital leaders today face an impossible calculus: critical infrastructure needs modernisation, data ...
Oct 14, 2025 3:59:29 PM
Ian Finch
Why Editor Experience (EX) should be a priority in your Content Strategy
Digital Experience Platforms (DXPs) can be powerful. They help us deliver personal, seamless journeys that ...
Oct 10, 2025 4:41:55 PM
Stephen Gillespie
The First 100 Days: A Leader’s Guide to Digital Quick Wins.
Stepped into your new leadership role? You’ve likely inherited legacy platforms, a loosely tethered mesh of ...
Sep 18, 2025 5:13:05 PM
Stephen Gillespie
Do the next thing: A CMO’s guide to Opal decisioning
Senior marketers are craving simplicity. The marketing discipline has never had more tools, more data, and ...
Sep 16, 2025 9:57:07 AM
Stephen Gillespie
The Rise of AI-Powered Content Creation: How to Use It Wisely
The landscape of digital content creation is changing rapidly, and AI-powered tools are at the forefront of ...
Sep 8, 2025 4:25:45 PM
Andy Pimlett
Maximizing ROI with Optimizely Experimentation: A Practical Guide for Digital Leaders
Being done is a nice feeling. The campaign is live. The content is out. You've honed the perfect content ...
Sep 8, 2025 12:21:51 PM
Stephen Gillespie
Managing Risk in Digital Transformation: A Process-Oriented Approach
Transformation is risky - but not always in the ways you expect. We often associate risk in digital ...
Sep 2, 2025 1:38:53 PM
Ian Finch