Apr 21, 2026 9:08:38 AM by Andy Deakin
Continuous Optimisation Is the New Competitive Edge
Go-live used to be the finish line For most enterprise digital programmes, months of planning, stakeholder ...
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Continuous Optimisation Is the New Competitive Edge
Go-live used to be the finish line For most enterprise digital programmes, months of planning, stakeholder ...
Apr 21, 2026 9:08:38 AM
Andy Deakin
Personalisation paralysis: why perfect is the enemy of personalised
AI-assisted tools have fundamentally changed the economics of personalisation. Testing that once took months ...
Apr 20, 2026 1:47:29 PM
Andy Pimlett
Content mapping: How to make every piece of content earn its place
Your team is publishing content regularly, keeping to the content plan, and producing work that meets the ...
Apr 14, 2026 5:29:17 PM
Pam McGee
Why your content takes so long to publish (and what to do about it)
Somewhere between the idea and the live page, a piece of content will wait three days for a reply to an email ...
Mar 25, 2026 12:02:49 PM
Stephen Gillespie
How fixing Editor Experience speeds up marketing performance
If your content takes weeks to get live, it's not necessarily because your team is slow. It's because the ...
Mar 23, 2026 2:23:04 PM
Stephen Gillespie
10 things Optimizely just told its partners about AI
I've spent the better part of two decades helping organisations navigate business change and digital ...
Mar 19, 2026 1:13:08 PM
Ian Finch
What is an OMVP - and why should it matter to organisations using Optimizely?
When organisations invest in a digital experience platform, the expectation is clear: better customer ...
Mar 19, 2026 11:59:24 AM
Pam McGee
