Mando Group created a strategy that would enable CAP to do more of its good work in the charity sector at a lower cost per interaction.
Our strategy mapped out a route for CAP to potentially save £474 per case. When multiplied by their 23,000 clients to date - this presents a £10M+ saving over the same number of cases again.
The £10M in savings to undertake the same great work, but better means CAP had a vision to scale and take on new clients and meet the needs of society, something that they had been forced to put on hold due to the high cost to serve.
CAP came to Mando Group stating that when they compared their service with other debt advice organisations, they found that their central cost per case was £557 (seven times higher than the next most expensive provider).
Mando Group was tasked with working holistically across service design, CAP’s digital estate and operating model to reduce that cost to serve and help them scale globally to keep serving the needs of those in debt at a time of crisis.
Christians Against Poverty (CAP) - CAP’s mission is to end UK poverty, in partnership with local churches. Every day, they strive to improve the lives of thousands of people facing debt and financial hardship. They identified that they were only serving about 3% of the UK market and wanted to scale to help release more people from poverty. Challenges for CAP included their reliance on legacy technology, inefficient processes and organisational complexity.
Mando Group embarked on a series of consultancy workshops with CAP to deliver a high-level roadmap. Following the success of the workshops, we engaged further with CAP to provide:
With donations playing such a huge part in the brief, we had to determine how data moves through the organisation, define the value of that data and standardise key parts of the process to ensure users could interact and donate as easily as possible.
We were able to determine the value of their current systems, gain a greater understanding of the current digital experience, determine the ROI for the proposed vision, and architect how users engage with the process across multiple channels based on their needs.
Based on this work, CAP received a set of clear recommendations and a plan of action to use for the next phase of work. In order to develop a platform that would deliver clear messaging around the work that CAP does and encourage donations and an increase in interactions, we delivered the following: